In recent years, South Carolina has become one of the most popular destinations for people looking to relocate. Whether it’s the sunny weather, affordable living, or a booming job market, more and more people are packing their bags and making the move to the Palmetto State.

But what exactly is driving this surge in new residents? In this blog, we’ll explore the top reasons why so many people are choosing South Carolina as their new home, and what makes this state such an attractive place to live.

Why Has South Carolina Become One of the Most Popular States to Move to?

If you’ve been hearing a lot about South Carolina lately, you’re not alone. In 2023, the Palmetto State topped the list of the most popular states for relocation, and it’s easy to see why.

From its affordability to its growing job market and laid-back lifestyle, South Carolina has become a magnet for people looking for a fresh start. But what’s really driving this trend? Let’s dive into the reasons why so many are packing their bags and heading south.

South Carolina's Popularity Started Growing in 2023

South Carolina isn’t just a hidden gem anymore—it’s officially on the map. According to a recent survey, the state ranked as the #1 destination for people moving in 2023. Why? A mix of affordability, job opportunities, and a high quality of life.

Whether it’s retirees seeking warmer weather or young professionals chasing career growth, South Carolina seems to have something for everyone. And the trend shows no signs of slowing down—data from 2024 reveals that people are still flocking to the state, and 2025 is expected to continue this momentum. South Carolina’s appeal is stronger than ever, making it one of the top places to live in the U.S.

Affordable Cost of Living

One of the biggest draws to South Carolina is its affordability. The cost of living here is 6% lower than the national average, which is a huge relief for people coming from high-cost states like California, New York, or even neighboring North Carolina. Housing, in particular, is a major factor. You can often find larger homes with more space for a fraction of what you’d pay in pricier states.

That said, not every corner of South Carolina is a bargain. Popular areas like Charleston and parts of the Upstate, such as Greenville, have seen rising costs as demand grows. But overall, the state still offers a much more affordable lifestyle compared to many other parts of the country.

For a full breakdown of what it’s like to live in Greenville make sure to read our guide. It covers everything you need to know about living in the most looked after city in the up-state!

Economy + Job Opportunities + Lower Cost of Living = More People Moving

When you combine a thriving economy, abundant job opportunities, and a lower cost of living, it’s no surprise that so many people are flocking to South Carolina. This perfect combination is driving growth across the state, with people moving in from all over to take advantage of what South Carolina has to offer. Here is what to has happened: 

  • Tech Growth: Greenville, in particular, is emerging as a tech hotspot, attracting startups and established companies alike.
  • Healthcare: Columbia has become a center for healthcare jobs, with hospitals and medical facilities expanding rapidly.
  • Manufacturing Powerhouse: South Carolina is home to major players like BMW and Volvo, creating thousands of jobs in automotive and engineering.

This diverse economy means there’s something for everyone, whether you’re a tech professional, a healthcare worker, or someone looking for opportunities in manufacturing.

A High Quality of Life Without the High Cost

South Carolina offers a high quality of life with a lower cost of living, making it an ideal place to call home. With low property taxes and no state tax on Social Security benefits, residents get great value for their money, while enjoying everything the state has to offer.

Whether you’re drawn to the beach lifestyle of Myrtle Beach or Hilton Head Island, or prefer the slower pace of cities like Spartanburg and Lancaster, South Carolina has something for everyone. The mild weather, beautiful nature, and friendly atmosphere make it easy to enjoy outdoor activities year-round.

Food lovers will find plenty to savor, from classic Lowcountry dishes like shrimp and grits to fresh seafood and barbecue. With growing craft breweries, wineries, and local farmers’ markets, South Carolina’s culinary scene is diverse and delicious.

The combination of affordable living, low taxes, great weather, and vibrant local culture makes South Carolina a top destination for those seeking a high quality of life.

Rising Popularity of Certain Cities

Columbia: The Growing Hub of Tech and Healthcare

columbia sc

As the capital of South Carolina, Columbia is not just the political center of the state but increasingly becoming a major player in both the tech and healthcare sectors. Here’s why it’s attracting so many newcomers:

  • Tech Growth: Columbia is quickly becoming a growing tech hub. With a rising number of startups and established companies opening offices in the city, Columbia is gaining recognition as a center for software development, IT services, and cybersecurity. The University of South Carolina (USC) also plays a major role in fostering innovation, with its Computer Science and Engineering departments contributing to the talent pool.
  • Healthcare: Columbia has long been a healthcare hub, and this trend is continuing with the expansion of hospitals and medical facilities. Palmetto Health and the Medical University of South Carolina (MUSC) have been expanding their presence in the city, and the sector is expected to continue growing.
  • Vibrant Downtown & Cultural Scene: The downtown area of Columbia is bustling with life, offering a mix of historic charm and modern amenities. You’ll find public parks, museums, art galleries, and music venues alongside local restaurants, breweries, and boutiques.
  • Home to the University of South Carolina: Columbia is home to the University of South Carolina (USC), one of the largest universities in the Southeast. This educational hub provides residents with access to higher education, research opportunities, and a steady supply of young professionals.

Greenville: A Rising Star for Young Professionals and Families

greenville sc pros and cons

Greenville, located in the Upstate region of South Carolina, is quickly gaining recognition as one of the state’s most desirable cities. Here’s why it’s drawing newcomers from across the country:

  • Thriving Economy: Greenville has become a hotspot for manufacturing, advanced manufacturing, and engineering industries. The city’s proximity to major automotive manufacturers like BMW and Michelin, as well as its growing tech sector, makes it an appealing destination for young professionals and families.
  • Charming Downtown: Greenville’s downtown area has undergone significant revitalization in recent years. Main Street is a vibrant area filled with local shops, art galleries, restaurants, and cafes, giving it a small-town charm with big-city amenities. Residents love the walkability of the area, as well as its accessibility to Falls Park and the Reedy River.
  • Growing Tech Scene: Greenville’s growing tech scene is attracting young professionals from across the country. The city is home to several tech companies focused on software, IT, and cybersecurity. With a more affordable cost of living compared to larger tech cities like Silicon Valley or Austin, Greenville offers a unique opportunity for young people to establish their careers in tech without sacrificing lifestyle or affordability.
  • Family-Friendly Living: Greenville has earned a reputation for being family-friendly, thanks to its excellent schools, family-oriented events, and numerous parks and recreational opportunities. The city is home to some of the best public schools in the state, which makes it an attractive destination for families.
  • Proximity to Nature and Major Cities: Greenville’s location offers residents easy access to both the Blue Ridge Mountains and Lake Hartwell, which makes it an ideal destination for outdoor enthusiasts. Plus, it’s within driving distance of larger cities like Atlanta (2 hours), Charlotte (1.5 hours), and even Asheville, NC (1 hour), which makes it an ideal spot for those who want to live in a smaller city but have access to larger metropolitan areas.

Lockhart: A Peaceful Rural Escape with Access to Growth

Aerial-of-South-Carolina-9-Corridor-Improvement-project

For those looking for a slower pace of life without giving up on the benefits of the state’s overall growth, Lockhart offers a more rural, tranquil setting. Here’s why Lockhart could be the perfect destination for some:

    • Quiet, Rural Lifestyle: Lockhart, located in Union County, offers a peaceful and rural setting for those seeking to escape the hustle and bustle of city life. The town’s small size and slower pace make it an ideal spot for people who prefer a quiet, community-focused way of life. It’s perfect for retirees, families looking for a slower pace, or anyone seeking solitude and nature.
    • Affordable Real Estate: As with many rural areas, Lockhart offers very affordable housing options, which is one of the main draws for newcomers. You can find larger homes with more acreage here than in more urban areas, making it an attractive option for people looking for affordable land or a bigger home for their family. The cost of living is significantly lower in Lockhart than in nearby cities like Spartanburg or Greenville.
    • Proximity to Growth Areas: While Lockhart offers a rural lifestyle, it’s still within a reasonable distance of the growing cities of Spartanburg and Greenville. Residents enjoy easy access to the amenities of larger cities while living in a more tranquil environment. 

Some Of The Challenges People Don’t Always Consider

Of course, no place is perfect, and South Carolina has its share of challenges. Here are a few things you should consider if you are planning to move here.

  • Education: The state’s public schools rank lower than many others, which can be a concern for families with young children.
  • Healthcare Accessibility: While healthcare is growing, rural areas still face limited access to medical services.
  • Humidity and Wildlife: If you’re not used to hot, humid summers or the occasional encounter with alligators or snakes, it might take some adjusting.
  • Infrastructure Strain: With so many people moving in, some areas are struggling to keep up with traffic and public services.

These aren’t deal-breakers for most, but they’re worth keeping in mind if you’re considering a move.

South Carolina is Culturally Different

South Carolina’s culture is deeply rooted in tradition, which can be both a positive and a challenge, depending on your perspective and the state you’re moving from. Here are a few things that hold true for most people living in South Carolina:

  • They’re Conservative: The state leans conservative, which may appeal to some but feel unfamiliar to others coming from more liberal areas.
  • Christian Values: Religion plays a big role in the state’s culture, with many communities centered around churches and traditional values.
  • Cultural Adjustments: If you’re relocating from a big city or a more fast-paced area, it may take some time to adjust to the slower pace and different social norms. For example, if you’re coming from a place like New York, it might feel surprising to receive casual “hi’s” from strangers as you walk by. People here tend to be more laid-back and friendly.

9. Golden Grove

Ready to make your move to South Carolina? MoveCrew has your back. Whether you’re relocating across the state or coming in from out of town, we provide reliable, affordable, and professional moving services tailored to your needs. With local expertise, friendly crews, and a commitment to making your move stress-free, MoveCrew is proud to be South Carolina’s go-to moving company.